Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, February 25, 2009

Teenagers!

I'm standig in the music conservatory lobby, tyuping this on the public computer because I just read somehting in sound on sound that I thought really deserved to be spread as quickly as possible. Teenagers are the focus of all of the pop music industry! How did I miss that? Really, this is a problem, at least in my mind. How do you market to a group of consumers who do not have credit cards? They also have this obsession with sticking it to the man - a concept that potentially leads to piracy.

Hmm... this is a tough question, especially when they are becoming aware and resitant to traditional marketing (as major labels have discovered). I'm not claiming to have an answer to this dilemma, but I did figure that it was worth repeating to interested individuals.